Fancy a bottle of Tesla Mezcal?
Tesla’s latest alcoholic beverage product is Tesla Mezcal – which retails for $450 per lightning-shaped bottle on the Tesla Mezcal website. Launched last month, it is already out of stock.
Tesla may not be building its gigafactory yet in the northern state of Nuevo León, but we now know that Elon Musk’s electric vehicle company makes mezcal, Mexico’s famous agave spirit. This one follows in the footsteps of Tesla Tequila which was introduced in 2020 and became its most expensive liquor to date, according to news website Business Mexico Insider. The limited edition mezcal costs $450 per bottle and is described on Tesla’s website as “spicy, with a deep citrus and green apple scent that gives way to soft herbal notes with a delicate smokiness that lingers on the tongue.”
“It finishes with soft tuberose, jasmine and chamomile. The monk feeling is balanced, yet strong with light bitter notes at the end.”
Tesla Mezcal’s hand-blown glass bottle – created by Tesla’s head of product design, Javier Verdura – is said to draw inspiration from centuries-old pottery traditions in Oaxaca. The 750 milliliter bottle is shaped like a lightning bolt, like the gold bottle of Tesla Tequila, which sold for $250.
Tesla Mezcal is expected to become a popular collector’s item. As of June 2024, Tesla’s website listed the product as out of stock – even with purchases limited to two sets per customer. Those interested in buying the hard-to-get mezcal – which is only available for delivery in selected US states – should consult the website. There is no information on its availability in Mexico or other countries, according to Infobae magazine.
Musk’s mezcal is just the latest in celebrity-branded versions of the drink. Rock-n-roller Sammy Hagar launched an 80-proof blend of mezcal and tequila called Santo Mezquila in 2017. Two years later, ‘Breaking Bad’ TV series co-stars Bryan Cranston and Aaron Paul launched their Dos Hombres mezcal brand.
Mezcal is produced for Tesla by California-based Nosotros Tequila & Mezcal and comes from fermenting Espadín and Bicuishe agave varieties, according to USA Today, which also notes that Tesla Mezcal has a fairly low alcohol content of 43 percent by volume.
Tesla mezcal is made by a Californian producer, Nosotros Tequila & Mezcal. According to their website, Nosotros mezcal is Mexican, sourced from Jalisco. In the picture, from left to right: Nosotro founders Michael Arbanas and Carlos Soto. (Bristol Farms)
Mezcal, along with tequila, is one of the most emblematic Mexican spirits. Both are made from the agave plant, although tequila can only be made from one variety while mezcal can be made from many. Exports of tequila and mezcal from Mexico were worth $621 million in the first two months of 2024, placing them among the top national agricultural exports.
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